Summer Wrap Up: Google Advertising Enhancements

Sep 3, 2018

As the summer comes to a close, the Cajam Marketing team has been busy keeping track of Google’s advertising tool updates. Through the summer months, Google has been making changes to simplify ad management, and our search marketing team is on board with the improved solutions as we head into the holiday shopping season.

Google Simplified Solutions

Google rebranded and reorganized their advertising catalog to introduce simplified brands and solutions for advertisers and publishers. With the introduction of Google Ads, Google Marketing Platform, and Google Ad Manager, Google aspires to help clients of all sizes choose the appropriate solutions for their businesses.

Google AdWords Becomes Google Ads

Google Ads, formerly Google AdWords, will help us, as marketers, “connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.”

The Single Solution Google Marketing Platform

Google Marketing Platform is the single solution that combines Google Analytics and DoubleClick Digital Marketing. This solution allows us plan, buy, measure and optimize digital media and customer experiences in one interface.

Google Ad Manager Unified Platform

Finally, Google Ad Manager creates a unified platform that melds DoubleClick for Publishers and DoubleClick Ad Exchange. Google states that the impetus behind this union was to allow publishers to manage their businesses more simply and efficiently.

The Cajam Marketing team works diligently to stay up-to-date on Google’s changes. These recent changes mean that Google is making their advertising tools easier to use and understand. Specifically, Google Ads now encompasses search, display, video, and apps. Google says these tools reflect everything offered today and where they are going in the future. That means more efficiency for Cajam and our clients.

Big Gains For Small Business: Celebrating Small Business Week

Big Gains For Small Business: Celebrating Small Business Week

Happy National Small Business Week from Cajam Marketing! National Small Business Week is dedicated to recognizing small business owners for their outstanding contributions. Cajam Marketing takes great pride in helping small businesses grow their brand both online and offline. To celebrate National Small Business Week, Cajam is featuring a few of its extraordinary clients.

read more
2020: What We Have Learned So Far

2020: What We Have Learned So Far

After a busy December filled with 2020 business forecasts and holiday shopping wrap ups, the Cajam Marketing team celebrated the new year with a weekend spa retreat to recharge and refocus. As we breathed deeply in the eucalyptus sauna, quieted our minds in the reflective yoga classes and reconnected with nature on winter hikes, we had no idea what awaited the world in 2020.

read more

Pin It on Pinterest

Share This