Big Gains For Small Business: Celebrating Small Business Week

May 7, 2021

By Abigail Urban, Guest Blogger and Cajam Marketing Intern

Celebrating Our Clients for National Small Business Week

Happy National Small Business Week from Cajam Marketing! National Small Business Week is dedicated to recognizing small business owners for their outstanding contributions. Cajam Marketing takes great pride in helping small businesses grow their brand both online and offline. To celebrate National Small Business Week, Cajam is featuring a few of its extraordinary clients.

Cyberweld

J.W. Goodliffe & Son was established during The Great Depression in 1938 as a welding supply distributor in New Jersey. In 2000, Cyberweld was created as the internet form of J.W. Goodliffe & Son and is now one of the largest online retailers of welding equipment in North America. Within the past twenty years, Cyberweld has sold reliable welding products to over 700,000 online shoppers.

Touchstone Home Products

Based in Exton, Pennsylvania, Touchstone Home Products designs and manufactures electric fireplaces, TV lifts, and TV cabinets. The company was founded in 2005 with the goal to create high-quality products at great prices. Touchstone’s electric fireplaces have natural-looking flames and can provide heat in any room. Its TV cabinets hide flatscreen TVs in a beautifully crafted wooden cabinet, while its TV lift mechanisms give customers the freedom to install a hidden flatscreen TV anywhere they would like.

Prior Service

Founder of Prior Service, Phil Bunte, failed to find a 9th Infantry Division shirt for his father’s friend who fought in the Vietnam War. His difficulty finding this shirt inspired him to make PriorService.com, a website that sells quality products for veterans and their families. The website’s mission is to honor veterans for their service and sacrifice.

Build Your Business With Data Analytics, the “Moneyball” Way

Build Your Business With Data Analytics, the “Moneyball” Way

Based on numbers alone, a quick analysis of the total count of season tickets shared by Cajam Marketing staff members, the amount of ice cream cones consumed at Citizens Bank Park and the frequency of Snapchat stories involving the Phillie Phanatic directly correlates to the number of baseball fans on the Cajam Marketing team.

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What Can Google Analytics Tell You About Your Business?

What Can Google Analytics Tell You About Your Business?

“What is “Googled” the most?” (Siri says “Lamar Odom” was Google’s top trending general search in 2015). Thanks to search tools, personal assistants like Siri, and apps like Shazam, we have the answers to every question imaginable, right at our fingertips.

During the workday, e-commerce store owners, managers and marketers expect this same instant gratification when presented with more pressing questions related to company performance and profitability. Read More >

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Easy Tips to Build Customer Loyalty

Easy Tips to Build Customer Loyalty

Citing the challenges of creating customer loyalty in an online shopping ecosystem, Bryan Roberts, analyst at Kantar Retail, notes, “When my Mum was doing her Christmas shopping 30 years ago, the cost of her swapping retailers was a 90 minute drive. Now, the cost of switching retailers is a click of the mouse. Having a degree of emotional loyalty can count for an awful lot.”
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