Big Gains For Small Business: Celebrating Small Business Week

May 7, 2021

By Abigail Urban, Guest Blogger and Cajam Marketing Intern

Celebrating Our Clients for National Small Business Week

Happy National Small Business Week from Cajam Marketing! National Small Business Week is dedicated to recognizing small business owners for their outstanding contributions. Cajam Marketing takes great pride in helping small businesses grow their brand both online and offline. To celebrate National Small Business Week, Cajam is featuring a few of its extraordinary clients.

Cyberweld

J.W. Goodliffe & Son was established during The Great Depression in 1938 as a welding supply distributor in New Jersey. In 2000, Cyberweld was created as the internet form of J.W. Goodliffe & Son and is now one of the largest online retailers of welding equipment in North America. Within the past twenty years, Cyberweld has sold reliable welding products to over 700,000 online shoppers.

Touchstone Home Products

Based in Exton, Pennsylvania, Touchstone Home Products designs and manufactures electric fireplaces, TV lifts, and TV cabinets. The company was founded in 2005 with the goal to create high-quality products at great prices. Touchstone’s electric fireplaces have natural-looking flames and can provide heat in any room. Its TV cabinets hide flatscreen TVs in a beautifully crafted wooden cabinet, while its TV lift mechanisms give customers the freedom to install a hidden flatscreen TV anywhere they would like.

Prior Service

Founder of Prior Service, Phil Bunte, failed to find a 9th Infantry Division shirt for his father’s friend who fought in the Vietnam War. His difficulty finding this shirt inspired him to make PriorService.com, a website that sells quality products for veterans and their families. The website’s mission is to honor veterans for their service and sacrifice.

Holiday Season Ready: What Online Retailers Need to Know About Bing, Gemini and Other Marketing Changes

Holiday Season Ready: What Online Retailers Need to Know About Bing, Gemini and Other Marketing Changes

As the countdown to the busy online holiday shopping season begins, online retailers may need to freshen up their paid search and comparison shopping engine strategies. In the ever-changing search engine marketing landscape, we’ve recently seen significant changes in platforms, partnerships and ad products. Here is a short summary of what you need to know as you revamp holiday ad campaigns and allocate ad budgets.
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E-Commerce Marketing: Google and Mobile Holiday Season Strategies

E-Commerce Marketing: Google and Mobile Holiday Season Strategies

Online merchants have long to-do lists to prepare for the busy make-or-break holiday shopping season. As you prioritize the tasks most likely to bring in conversions, optimizing your Google advertising should be at the top of the list. Here are three important questions that can help you get your Google holiday season strategy in order.

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Will Amazon Pay Per Click Ad Changes Affect Your eCommerce Holiday Plans?

Will Amazon Pay Per Click Ad Changes Affect Your eCommerce Holiday Plans?

For many diligent e-tailers who started preparing for the 2015 holiday shopping season before their 2014 holiday shipments left the warehouse, Amazon’s upcoming pay per click ad changes have derailed some planned holiday ad campaigns. Luckily, there’s still time for nimble, adaptable online businesses to switch gears and take advantage of new Amazon ad opportunities for the 2015 retail holiday season.
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