Summer Wrap Up: Google Advertising Enhancements
As the summer comes to a close, the Cajam Marketing team has been busy keeping track of Google’s advertising tool updates. Through the summer months, Google has been making changes to simplify ad management, and our search marketing team is on board with the improved solutions as we head into the holiday shopping season.
Google Simplified Solutions
Google rebranded and reorganized their advertising catalog to introduce simplified brands and solutions for advertisers and publishers. With the introduction of Google Ads, Google Marketing Platform, and Google Ad Manager, Google aspires to help clients of all sizes choose the appropriate solutions for their businesses.
Google AdWords Becomes Google Ads
Google Ads, formerly Google AdWords, will help us, as marketers, “connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.”
The Single Solution Google Marketing Platform
Google Marketing Platform is the single solution that combines Google Analytics and DoubleClick Digital Marketing. This solution allows us plan, buy, measure and optimize digital media and customer experiences in one interface.
Google Ad Manager Unified Platform
Finally, Google Ad Manager creates a unified platform that melds DoubleClick for Publishers and DoubleClick Ad Exchange. Google states that the impetus behind this union was to allow publishers to manage their businesses more simply and efficiently.
The Cajam Marketing team works diligently to stay up-to-date on Google’s changes. These recent changes mean that Google is making their advertising tools easier to use and understand. Specifically, Google Ads now encompasses search, display, video, and apps. Google says these tools reflect everything offered today and where they are going in the future. That means more efficiency for Cajam and our clients.