Uncategorized Archives - Cajam Marketing

Celebrating Women’s History Month With a Spotlight On Local Women-Owned Businesses

Mar 29, 2021

It’s time to celebrate extraordinary women! March is Women’s History Month, which is a month dedicated to highlighting women’s vital roles in history and their contributions to society. Among the women who run the world are innovative business owners who help each other thrive in a male-dominated industry.

Cajam Marketing of Millstone Township, NJ is a women-owned marketing agency celebrating its 20th anniversary in 2021. The ladies at Cajam Marketing make it their goal to support other women business owners and help them grow their brand. One of their exceptional clients is Crown Elevator & Lift Company, founded by AnnMarie Lucarella and based in Freehold, New Jersey.

Woman-owned Crown Elevator and Lift Company

Cajam’s CEO Kathy Gould shares, “We were so happy AnnMarie approached us to help her launch her new business. Armed with analytics and our nurturing style, we worked with AnnMarie to develop a strategy, build a website and grow Crown Elevator as a local go-to home elevator company. It’s been so rewarding to watch her company blossom into a trusted business for elevator installation, service and repairs.

NJ Minority and Women Business Enterprise

Crown Elevator & Lift Company is a New Jersey Minority and Women Business Enterprise (M/WBE) business that maintains and installs home elevators and accessiblity lifts. The New Jersey-based elevator company focuses on providing quality products and high-level customer service. It specializes in installing not only exterior and interior home elevators, but also dumbwaiters and accessibility lifts. Cajam Marketing has worked on Crown Elevator & Lift Company’s marketing since its launch in 2016.

Hard Work, Honesty and a Big Heart

Gould adds, “AnnMarie has succeeded because of her relentless hard work, honesty and her big heart.” Crown Elevator and Lift Company recently joined forces with other local businesses and NBC Network’s George to the Rescue to transform a three-story Victorian home in Ocean Grove, NJ into a wheelchair-accessible home for a very special lifeguard and his family. Learn more about this uplifting renovation.

At left: AnnMarie Lucarella, owner of Crown Elevator and Lift Company joins forces with Baine Contracting, Tracy Pearce Interior Design, PDRDesigns Architecture LLC and the Jarmer family to transform a three-story Victorian home in Ocean Grove, NJ into a wheelchair-accessible home for a local lifeguard.

Gould, who helps to raise guide dogs for The Seeing Eye non-profit group in Morristown, NJ, shares AnnMarie’s work ethic and community focus. “When you do good, good comes back to you. That’s been the focus of Cajam Marketing for the past two decades. We genuinely care about the success of our clients.”

Cajam Marketing President Kathy Gould loves to grow businesses and nurture future seeing eye dogs.

For more information about home elevators, platform lifts and residential dumbwaiters in the New Jersey area, visit Crown Elevator & Lift Company.

2020: What We Have Learned So Far

Jul 20, 2020

After a busy December filled with 2020 business forecasts and holiday shopping wrap ups, the Cajam Marketing team celebrated the new year with a weekend spa retreat to recharge and refocus. As we breathed deeply in the eucalyptus sauna, quieted our minds in the reflective yoga classes and reconnected with nature on winter hikes, we had no idea what awaited the world in 2020.

Luck Favors the Prepared

By early February, discussions about COVID-19 and the impact on shipments from China crept into client calls. Because of good analysis and planning, our clients were in good shape. One client remarked on a weekly call, “Luck favors the prepared,” and in the months to follow, we’ve seen this wisdom at work.

Top Points for Agility

As a boutique marketing agency, we especially champion for small business owners. We cheer on these scrappy leaders as they battle for their chunk of the market share. As COVID-19 spread, we rolled up our sleeves and helped our small business clients capitalize on their nimbleness and creativity. Because of their dedication to their customers and ability to adapt quickly to changing customer needs, many of our clients are having their best returns ever. We continue to be inspired by the resolve and resiliency of these business leaders.

Apart, We Are Together

Despite working remotely, the Cajam Marketing team has really banded together in one mission to strengthen our clients in this current COVID-19 crisis. Fortified with lots of caffeine and the support of a few lap cats (and one Seeing Eye guide puppy), we continue to help our clients quickly react with paid search bid adjustments, COVID-19 web changes, email blasts, social posts and data analysis for new opportunities.

We are happiest when we can make a quantifiable difference, doing what we love:

“…They really care about my business and that shows every step of the way. I.e. at the beginning of the Pandemic in March 2020, Kathy called me with some ideas to keep our business afloat. This showed me how much she cared. I will be a client for life. That is for sure.”
MANI VAGHEDI, PRESIDENT, FRAMEDISPLAYS.COM

Stronger As a Team

The first half of 2020 has reminded us of the things that matter most. We really are a family – not just our clients and staff – but the bigger world outside our home office windows. We do better when our best is for the greater good. At home and work, we all win with kindness and equal opportunity for all.

Most of the Cajam Marketing team is based in the Northeast, and our area was hit particularly hard in the early days of COVID-19. We have lost loved ones, and we have also celebrated coronavirus recoveries. This isn’t over – we are still in the midst of a pandemic – but the one thing we know for sure in 2020 is we truly are stronger together.